In 2016 LinkedIn sponsored a small area at the Cannes Lions festival. The organizers had designated this as a work/meeting area for festival attendees. I was tasked with turning this empty room into a space that served as both a comfortable meeting area as well as a physical manifestation of the LinkedIn brand.
The original room itself is completely empty, and I mean completely empty. We were responsible for choosing everything from the floor surfaces, to how and where the walls, bar and counters would be built, all within a set budget and tight timeframe. All furnishing and decor choices came from us, as well as what went on the large monitors we installed.
Role | Art direction, design, interior design, retouching.
Target Audience | Cannes Lions attendees looking for a space to work, network and relax.
The room we were given was quite narrow and we were expecting quite a lot of foot traffic over the course of the week (over 1,200 guests) so designing for both aesthetics and flow was essential. I kept the decor classic with a minimalistic contemporary feel and focused on creating a floor plan that invited people into the space.
In keeping with the gallery aesthetic, we decided to feature lightbox mounted portraits some of LinkedIn's most interesting and unexpected members. By presenting such an eclectic mix of individuals, we showed the Cannes audience that LinkedIn was not just a "business" focused platform.
Playing on two large screens in our space (70" & 50") was some behind the scenes footage captured at the "Portraits of Purpose" photoshoot. This added insight into the making of our photo series acted as an additional visual focal point in the space and gave viewers the opportunity to see the care and effort invested by all involved.
We designed and printed a hardcover photo book which acted as a program for the mini exhibit we had built. The book elaborated on the artwork we had installed in the light boxes, providing quotes from the subjects and behind the scenes shots from the shoot itself. Guests were invited to take these books home as a gift.