To support a slate of programming about iconic 80s music, I was tasked with creating a series of channel idents inspired by the era. These idents needed to bridge the gap between our standard channel branding and the colourful retro vibes of the music videos being shown. I settled on a neon light treatment that preserved the quality and premium feel of the Channel 5 brand, but yet still felt distinctly 80s.

We produced 2 colourways, both with a bespoke 80s synth remix of the Channel 5 music.

3D by Roland Lukacsi | Music by Josh Younger