Designer / Art Director / Key Art Lead /
Designer and Art Director based in Dublin. 15 years making key art and campaigns for TV, Entertainment and Tech, from the first idea to the final deliverable. Old-school craft, modern tools, always collaborative.
Concept and creative routes: Shaping the idea early, before anything gets made.
Art direction: Shoots, talent, photographers and retouch.
Key art and campaign design: The hero image and the system around it.
Rollout: Platform art, OOH, digital, social, character art, all the formats and all the versions.
Motion and show graphics: Idents, titles and on-screen graphics.
Brand systems: Channel and show identities that hold together.