mullenlowe profero

Hello there, Mullenlowe person! I saw you guys were looking for a Digital/Motion Designer so I thought I’d throw my hat in the ring in the form of a custom portfolio page. I pride myself on being an end-to-end creative type. For the last two years I’ve been working extensively for Secret Cinema, where part of my responsibility was concepting and executing short form engaging social content. I am used to working with autonomy, taking responsibility of a brief right through to completion, which I think lines up closely with what you’re looking for.

Below is a hand picked selection of work.
Please feel free to email me with any questions you may have.

hello@richienolan.com

To promote Secret Cinema’s immersive production of Stranger Things, I created a set of short animations showing iconic parts of London in the “Upside Down”. I was inspired by a shot from season two of the show where the character Will, phases in and out of sinister, supernatural parallel dimension. The below animations loop seamlessly on social.

Coca-Cola were an official partner for the production of Stranger Things. I worked with their brand team, as well as a team at Facebook/Instagram to make the platform’s first “Upside Down” story.

By creating a story that appeared upside down, with arresting visuals and sound, we succeeded in stopping quite a few thumbs.

On all metrics (ad recall, brand awareness and sentiment) we saw significant uplift, well above the average for the UK as a whole for all FB ads. Sentiment increased by 1.8pts which means people liked the ad. On all of this, the uplift we delivered was twice as strong than the average.

Tell No One

A series of motion and static idents made as part of a Secret Cinema brand campaign.