Role: Design Lead | Project: The Game
The Game is a cat-and-mouse thriller between a retired detective and the serial killer he put away. For Series 2, the killer is behind bars but still very much in his head.
I was design lead on the key art, working closely with the team to land an image that felt darker and more claustrophobic than Series 1. Then I carried that look through a set of secondary artwork for the wider campaign, so the whole thing felt like one world.
I also worked on a teaser that ran on air and across social. The shoot was built around our two leads and a single orbiting light, with each sweep hiding a transition from one man to the other. Working with the director, I handled the VFX and colour grade, making the transitions seamless and pushing the look somewhere cold, dark and claustrophobic. The aim was 30 seconds of mounting tension, with two men you can't quite pull apart.
Design Lead/Retouch/VFX: Richie Nolan
Creative: Radek Charun
Social Creative & Director; James Henry
Head of Campaigns: Waiel Al-Nour
Production: Marilena Parouti, Ashleigh Wells
Photographer: Michael Wharley
Creative Director: Alex Norris